All too often movies are left to whither after opening weekend with little or no marketing activity. In-season marketing is ignored and even more often poorly executed. When executed well in-season marketing can increase box-office by over 20% and extend the lifetime of a movie.
Our platform automatically delivers campaigns, using live sales data and machine learning. Zero wastage, cost effective marketing.
Our platform takes a feed of real time data for every screening of every movie in every cinema. This data is used to make decisions about what campaigns to deploy, when to optimise them and when to retire them.
Our platform creates micro-campaigns targeted directly at each individual screening, targeting individuals who live, work and play in the catchment area.
Because we can see the impact of each micro-campaign in real-time, our engine can learn and make live decisions. For example when to switch the campaign off because seats are full, there are diminishing returns or when to widen the net.
We also make the real time sales data available to view via our self-service portal. You can use this data to understand which geographies, exhibitors or creative treatments are responding well.
Out platform is able to automatically create and execute campaigns on Facebook, Twitter, Instagram, and Amazon. You can decide which channels you want to focus on or let the platform choose the spend split according to the geography and audience targets.
You decide all the campaign parameters such as total spend or budget per seat sale. Want to skew the audience towards venues where you achieve a better return? No problem.