PRECISION IN-SEASON MARKETING
Grow box-office through in-season marketing.
In-season marketing can increase box-office by over 20% and extend the lifetime of a movie.
Our platform automatically delivers hyper-targeted micro-campaigns, using live sales data and machine learning. Zero wastage, cost effective marketing.
1. LIVE SALES DATA
Our platform takes a feed of real time data for every screening of every movie in every cinema. This data is used to make decisions about what campaigns to deploy, when to optimise them and when to retire them.
2. AUTOMATED DEPLOYMENT
Our platform creates micro-campaigns targeted directly at each individual screening, targeting individuals who live, work and play in the catchment area.
3. REAL TIME OPTIMISATION
Because we can see the impact of each micro-campaign in real-time, our engine can learn and make live decisions. For example when to switch the campaign off because seats are full, there are diminishing returns or when to widen the net.
We also make the real time sales data available to view via our self-service portal. You can use this data to understand which geographies, exhibitors or creative treatments are responding well.
ALL CHANNEL COVERAGE
Our platform is able to automatically create and execute campaigns on Facebook, Twitter, Instagram, and Amazon. You can decide which channels you want to focus on or let the platform choose the spend split according to the geography and audience targets.
YOU ARE IN CONTROL
You decide all the campaign parameters such as total spend or budget per seat sale. Want to skew the audience towards venues where you achieve a better return? No problem.
See how we can help you succeed